Video can’t be loaded because JavaScript is disabled: Sing-Along with Chuck E. This allowed us to attract the traditional pizza and wing consumer with a completely new brand. “It is a virtual kitchen brand a different pizza with a new recipe, more sauce, different blends of cheese, Italian seasonings, and now seven different wing flavours. We positioned it as bold flavours with a grownup taste. One of the things we did, therefore, was we launched a brand called Pasquale’s pizza and wings. Cheese pizza brand is really for families with young kids and is outside the consideration set for your traditional pizza consumer. It was, he says, a huge pivot in a short amount of time: We signed deals with all of the third-party delivery companies, offered a special carry-out value meal, and reopened all of our locations just for carry-out and delivery.” A new pizza brand “So we had to completely pivot the organization, and we did. It never has been, because we host people, and entertain them as part of our offering. “With most pizza companies, their expertise is carried out in delivery, and that’s just not part of our business model. This has been the most challenging time ever in the four decades of CEC Entertainment We closed down all of our FECs worldwide in mid-March, and we had to move and pivot the business to off-premises.
“This has been the most challenging time ever in the four decades of CEC Entertainment. “It was incredibly difficult, there is no doubt,” says David Mckillips. The pandemic, and the necessary pivot to a less hands-on model, was a formidable challenge to the brand.
This has a lot of exclusive items that are branded for Chuck E. “We have the four elements of entertainment: our dining, our arcade, our dance show, and our entertainment show. He’s the rockstar, and that’s the differentiating point: the brand awareness for Chuck E. “In pre-COVID times, he would come out every single hour. And then we’ve got entertainment value for the whole family that is really directed towards kids.”ĭavid McKillips with Chuck E. We’re well known for our pizza, of course, but we’ve got a great menu of additional items. And then we’ve got a great menu of really terrific food. “Each location has anywhere between 90 and 100 games. “We are, of course, known for our arcades,” says McKillips. Cheese formula that makes it so compelling to children and families? However, at present, the parties have to be enjoyed at home due to the coronavirus pandemic. Cheese is the world’s number one birthday destination for children in the world. We’ll have some announcements on that topic to share with you a little bit later this year,” he teases. There are also multiple locations in South America: we are in Ecuador, Colombia, Mexico. “We have over 500 corporately owned stores, and 78 locations outside the United States, with stores in Saudi Arabia and the UAE. We have 2 billion gameplays every single year and see more than 50 million people annually. It has been operating for 43 years and is the largest Family Entertainment Centre in the world. Cheese is, in the US, an absolute staple. Cheese is firmly established as a bright star in the firmament of the US FEC sector. Cheese, our flagship brand.”Ī post shared by Chuck E. We have two brands: Peter Piper Pizza, and – of course – Chuck E. CEC Entertainment operates more than 700 restaurants throughout the world. I joined the company in January, and it really is the perfect culmination of everything I have ever done throughout my career right here in one building. McKillips has also held multiple leadership roles within Sea World Entertainment and Sesame Place. Previously, after achieving a BA degree in communication studies from the University of Georgia and post-graduate certificates in marketing and finance from New York University, he served as vice president of advertising and custom publishing sales for DC Comics. He also served as Six Flags senior vice president of in-park services, leading the food and beverage, retail, games and procurement functions across theUS parks. Here, he was responsible for the operational management of all properties outside the US. McKillips has over 25 years of experience in the family entertainment, media and theme park sector.īefore joining CEC he was president of the International Development Company for Six Flags Entertainment. He also talked about the exciting future that is ahead for Chuck E. In the run-up to Halloween, David McKillips spoke to blooloop about the brand’s seasonal plans and the pivot necessitated by COVID-19.
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